Sustainability

CETIN Bulgaria – where connectivity and sustainability meet

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Target highlights

CETIN Bulgaria is dedicated to deliver truly sustainable connectivity that brings social, environmental, and business benefits to people, companies, and societies. Our business model allows us to service densely populated cities and towns, while also reaching those in remote communities with no compromise when it comes to network security. 

Technology 

Accelerating technology for a sustainable future 

For us at CETIN Bulgaria, technology is the foundation of our existence and a source of great passion. We are excited to support the adoption of digital technology across every corner of the country. We design, build and operate high-quality networks and provide innovative solutions with no compromise in security. 

Environment

Reducing our impact on the environment

We are aware of the environmental responsibilities of operating extensive telecommunications and network infrastructure and delivering services to millions of customers. We strive to minimize the impact of our business on the environment and follow all environment-related legal and other regulations.​

Society

Putting people at the center of our business

Part of CETIN Bulgaria’s fabric is the desire to understand, care for and support people - it is a driver and motivator. We are dedicated to improve the interaction with all our employees, thus gaining insight into their motivation and passions and how to help them be their best selves at the company. The company can proudly highlight its strong gender balance with women in leadership. CETIN Bulgaria is also a strong advocate for professional development both for all employees, by providing them with requested trainings, and by building strong and lasting partnerships with educational institutions across the country. We also aim at continuously improve customer engagement processes to help us collect and incorporate feedback and continually improve our services and range of products. 

Transparency

Acting ethically with transparency and integrity 

Responsibility for the safety, health, and well-being of individuals is embraced at all stages of our operations, including supply chains. Our policy is to work with suppliers who aspire to the same social and environmental standards as CETIN Bulgaria. 

Impact stories

Follow our steps towards sustainability and carbon neutrality
Managing traffic - electricity ratio
Managing traffic - electricity ratio – Almost 5 times improvement of the network’s energy efficiency on the last 5 years. At first glance, there seems to be no significant connection between watching TV series on streaming platforms and generating carbon emissions. The path by which video content reaches us, however, requires a significant amount of electricity - from the storage of base stations, the transfer of data between them and data centers, the transmission of signals to the device at home, etc. And the energy used has its own impact on the environment.
With 5G Balkans, we are building the future! The project team presented 5G Balkans in front of students for the Technical University in Sofia
With 5G Balkans, we are building the future! On Monday, Boyan Lazarov and Ilian Tumbev presented the project to fourth-year Telecommunications students at Technical University of Sofia. The colleagues shared the project's goals and TU Sofia's key role as part of the Consortium. Prof. Iliya Iliev from TU outlined the measurements, analyses, and reports conducted by the university for the optical cable and base station coverage.
5G Balkans
In 2024 CETIN Bulgaria started the 5G Balkans project to improve the optic connectivity along the cross-border transport corridor Sofia – Serbia (part of the Orient/East-Med TEN-T corridor) by enabling the development of 5G services required for CAM (Connected & Automated Mobility).

Documents for download

Download respective documents, detailed ESG Report and read about our goals
Reports
PPF TG 2021 Sustainability Report
PPF TG 2022 Sustainability Report