CETIN Bulgaria – where connectivity and sustainability meet


Target highlights

CETIN Bulgaria is dedicated to deliver truly sustainable connectivity that brings social, environmental, and business benefits to people, companies, and societies. Our business model allows us to service densely populated cities and towns, while also reaching those in remote communities with no compromise when it comes to network security. 


Accelerating technology for a sustainable future 

For us at CETIN Bulgaria, technology is the foundation of our existence and a source of great passion. We are excited to support the adoption of digital technology across every corner of the country. We design, build and operate high-quality networks and provide innovative solutions with no compromise in security. 


Reducing our impact on the environment

We are aware of the environmental responsibilities of operating extensive telecommunications and network infrastructure and delivering services to millions of customers. We strive to minimize the impact of our business on the environment and follow all environment-related legal and other regulations.​


Putting people at the center of our business

Part of CETIN Bulgaria’s fabric is the desire to understand, care for and support people - it is a driver and motivator. We are dedicated to improve the interaction with all our employees, thus gaining insight into their motivation and passions and how to help them be their best selves at the company. The company can proudly highlight its strong gender balance with women in leadership. CETIN Bulgaria is also a strong advocate for professional development both for all employees, by providing them with requested trainings, and by building strong and lasting partnerships with educational institutions across the country. We also aim at continuously improve customer engagement processes to help us collect and incorporate feedback and continually improve our services and range of products. 


Acting ethically with transparency and integrity 

Responsibility for the safety, health, and well-being of individuals is embraced at all stages of our operations, including supply chains. Our policy is to work with suppliers who aspire to the same social and environmental standards as CETIN Bulgaria. 

Impact stories

Follow our steps towards sustainability and carbon neutrality
SD-WAN: The network strategy of the future
The SD-WAN networking strategy allows companies to replace outdated firewalls, routers, and WAN optimization appliances with a single appliance. This minimizes hardware requirements and power consumption. In addition, the entire strategy is sustainable and has a high-security profile. The project will be completed later this year.
CETIN Bulgaria dedicated one of the autumn weekends to charity
A group of employees participated in 2 charity events, thus showing that united we can bring good change in the country.
Telecommunications: accelerated growth after the pandemic
The year 2022 passed under the sign of rising inflation and increased prices of energy sources, raw materials, and services. How have you fared in this dynamic environment? In 2022, the entire business both in Bulgaria and globally was faced with many challenges, risks, and uncertainties. The telecommunications industry, and CETIN in particular, has not been spared the impact of what is happening around us and the complex economic environment. This has translated into extreme price increases and unpredictable movements in the cost of electricity, severe bottlenecks in supply chains, and inflationary pressures on the prices of materials and services.

Documents for download

Download respective documents, detailed ESG Report and read about our goals
PPF TG 2022 Sustainability Report
PPF TG 2021 Sustainability Report